THE CASE / ARGUMENTUL
Three answers. Trei raspunsuri.
THE COST
Young Romanians at clubs and festivals spend €9 to €11 per round. A beer at €5 plus a Red Bull at €4 to €6. Every round. Six hours, six rounds: €60 on drinks that don't even go together.
THE FRICTION
Two drinks. Two hands. The synthetic sweetness of energy drinks cut with lager. A friction point that's been sitting there for years. Nobody's fixed it. Until now.
TAURINE
The most studied ingredient in the energy drink category. An amino acid. Naturally occurring in the body. Cleared by EFSA at up to 4,000mg/L. It doesn't spike and crash the way caffeine does.
ALL NIGHT
Sustained alertness across a long night. Not a caffeine hit that fades by midnight. Taurine at effective concentration, not trace levels. Brewed into a proper lager. That's the hard part. We got it right.
REGULATORY STATUS
Brewing taurine into beer requires a Novel Food authorization in Romania. We've begun the process. Timeline: 6 to 12 months. The legal path is clear. We're on it.
PHASE 1
HoReCa
Clubs and festivals where our crowd already is. Keg and can formats. First-wave partnerships launch before the next festival season.
PHASE 2
Direct
Direct delivery to consumers follows once the venue channel is proven. Romania first, then where the scene goes next.
PHASE 3
Retail
Mass retail only after the concept is proven at venue level. No shortcuts. Underground credibility first.
COMING SOON / VINE IN CURAND
First-wave HoReCa partnerships are open now. Clubs and festival zones in every city.